How Much is the Sponsorship of AC Milan’s Shirt Worth?

Posted On Sep 10 2016 by

Corporate sponsorship of football (also known as soccer) shirts has existed for many years and is both an increasingly important source of revenue for professional clubs and is establishing itself as a potent marketing channel for companies. The history of football shirt sponsorship isn’t exactly clear, but seems to have existed since at least the 70s in Europe. West German club Eintracht Braunschweig are often recognized as one of the first to take the leap into shirt sponsorship, bravely donning the logo of an alcoholic beverage on their sleeve. Initially in England, authorities were nervous about the prospect of companies …


Examples of Sports Marketing at Venues and Arenas

Posted On Sep 10 2016 by

Sports marketing involves activities intended to reach and meet the desires of sports consumers. Sports’ marketing is a social activity within sports through which people get what they need, and companies advertise their products or services. Marketing is a way in which business owners tell consumers who they are and what they offer. The internet is also used to market products to people from all over the world. Today, almost every human activity revolves around the internet, which is why most businesses are taking advantage of that to reach as many people as they possibly can. Businesses, both small and …